When MN Roots needed a complete sign package for its Minneapolis location at 700 West Broadway, the project moved from artwork through approval, manufacturing and installation in approximately two weeks.
For a new storefront, timelines matters. A sign is often the first visible signs that a location is becoming real, but getting it onto the building requires more than showing up with an installation crew. The art has to work at full scale, the customer has to approve it, the package has to be manufactured correctly, and the field work has to be coordinated so the finished sign fits the building as intended.
Client
MN Roots
Location
700 West Broadway, Minneapolis
Scope
Artwork, approval, manufacturing and installation
Timeline
Approximately two weeks
Taking the Brand From Artwork to the Building
The first step was translating the MN Roots identity into production-ready sign artwork. A logo that works on a screen still has to work on a physical storefront, where scale, spacing, visibility, mounting and the proportions of the building all affect the finished result.
Once the artwork was approved, Arrow moved the sign package into manufacturing and prepared it for installation. Keeping the project moving through those stages as one coordinated job helped bring the exterior identity to the building quickly.
A Two-Week Turnaround
The full project — artwork, customer approval, manufacturing and installation — was completed in approximately two weeks.
The speed comes from keeping decisions, production and field work connected. Artwork has to be resolved early enough for manufacturing to begin, the manufactured package has to match the approved design, and the installation team has to arrive with a sign that is ready for the actual building conditions.
For a business preparing a new location, compressing that process can help move the storefront toward opening without allowing the sign package to become a separate project that lags behind the rest of the buildout.
The Finished Minneapolis Sign Package
The completed exterior signage gives the West Broadway storefront a clear MN Roots identity from the street and marks another visible step in the location coming together.
About MN Roots
MN Roots is a Minnesota cannabis dispensary brand offering flower, pre-rolls, edibles, concentrates, vaporizers, accessories and other cannabis products.
The Minneapolis project at 700 West Broadway adds another physical storefront for the brand and gives the location a visible identity as work on the property moves forward.
From artwork to final installation, the MN Roots sign package moved through the complete process in approximately two weeks.
Planning a New Storefront or Commercial Sign Package?
Arrow Sign Company supports commercial sign artwork, manufacturing, installation, repair and exterior sign service throughout Minnesota and western Wisconsin.